A purely AI project, from the video clips to the music to the voiceover - everything aside from the screen grabs of the website and the closing graphics. I created a multistep tech stack and series of prompts to engineer video clips featuring a variety of business scenarios employing a diverse team, while also only applying the red / wine / black / white / gray color palette that reflects the EBA brand. Generative AI is the only means available to create a video like this at the client’s budget - building out sets and costuming to reflect that branding would cost hundreds of thousands if shot as practical effects - tens of thousands if shot as VFX.
An example of “hybrid” AI filmmaking, this video combines an IRL interview shoot with practical stock footage, AI generated graphics and AI generated shots of a book - and people interacting with a book - that hadn’t been published at the time of the video’s creation.
